IDJ Realty & Mortgage — seven homepage directions
Each concept is a self-contained, static homepage mockup pulling color, type, and mood from the real IDJ logo in a different way. No backend, no live MLS — for visual and UX direction only. Pick one to move into full design.
Tidewater
Bright, rounded, optimistic. Built from the logo's cyan swoosh — big pill UI, friendly geometric type, water-clear whitespace.
View conceptHarborline
Confident and editorial. A dusk hero photo, a floating rate card, and a cyan-on-slate palette pulled straight from the logo's cool tones.
View conceptEmber
The same modern layout, warmed up. An italic serif headline, a brick-red palette from the logo's mark, and a softer, more inviting hero photo.
View conceptNight Closing
Near-black and dramatic, the swoosh reimagined as a neon line against a dusk skyline. Condensed display type, glass panels.
View conceptIDJ Signature
The real swoosh, redrawn as the hero graphic. Exact logo palette, a crest-style monogram, elegant italic serif — the recommended direction.
View conceptTidewater, Refined
Built directly from your notes: Tidewater's bright cyan energy, a larger logo lockup in the header, and Harborline's big house photo — lightened so it stays bright instead of dark.
View concept
07
Come On In
Built from the client's own approved living-room photo and handoff spec — slate-blue pillows recolored to the logo's tone, red nav bar, Kingston/Jamaica-wide branding, and a Playfair Display serif headline.
View concept